Web Properties & eCommerce Manager
Bloomington, MN (On-site)
Posted 11 days ago
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Job Summary
Own and drive the strategy, performance and roadmap for Ziegler's public websites, portals and eCommerce; lead optimization, engagement, and conversions; partner with Marketing, IT and external vendors to align with campaigns and brand.
- Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
- Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
- Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
Job Description
Responsibilities
- Own the strategy, performance and roadmap for Ziegler's public websites, customer portals and eCommerce platforms
- Develop and execute plans to increase digital engagement, lead generation, online transactions and customer self-service adoption.
- Partner with Integrated Marketing to ensure web properties effectively support campaigns, demand generation and customer acquisition efforts.
- Lead ongoing optimization of website user experience, navigation, search functionality, conversion paths and content architecture
- Manage digital merchandising, product presentation and online customer experiences across eCommerce platforms
- Prioritize and manage platform enhancements, functionality improvements and development initiatives in partnership with IT and external technology partners.
- Collaborate with Marketing Operations to improve customer data integration, performance tracking and digital analytics capabilities.
- Partner with Brand & Communications and Content Production to ensure web experiences reflect enterprise brand standards and support customer needs.
- Monitor emerging digital commerce trends, technologies and customer expectations, recommending enhancements to maintain market competitiveness.
- Establish governance, standards and performance measurement for all enterprise web properties
Requirements
- 5-7 years of experience in eCommerce, digital marketing, website management, digital product management or related fields.
- Experience managing enterprise websites, eCommerce platforms and digital customer experiences.
- Strong understanding of conversion optimization, customer journey design and digital commerce best practices.
- Experience prioritizing and managing web development roadmaps and technology investments.
- Working knowledge of SEO, site search, digital analytics and web performance measurement.
- Experience partnering with IT, development teams and external technology vendors.
- Strong analytical and business acumen with the ability to connect digital performance to commercial outcomes.
- Experience in B2B commerce, industrial distribution, equipment, dealer networks or similarly complex commercial environments preferred.
Benefits
- Health, Dental, Vision and Life Insurance
- 15 days of PTO your first year, accrual starts day 1
- 9 paid holidays
- 401(k) plan with company contribution and match
- HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
- Short-Term and Long-Term Disability Insurance, FSA & EAP
- Paid Parental Leave & Funeral Leave
- Fitness membership discount
- Education Assistance
Ziegler Caterpillar
Ziegler CAT is one of the largest and most successful Cat® dealers in the U.S., representing the full line of industry-leading Cat equipment, generators, and truck engines in Minnesota and Iowa. We also sell and support Fendt, Massey Ferguson, and Brandt® agricultural equipment in Minnesota, Iowa, and north-western Missouri.Our Visions is to provide unparalleled experience through high-performing employees, operational excellence, and digital innovation. Our Mission is to maximize uptime for our customers in the communities we serve. We strive for excellence and integrity in the conduct of our business.EEO Employer/Vet/DisabledWant to learn more about Ziegler CAT? Check out our website!
