Responsibilities

• Execute directly within CMS to update, build, and maintain web pages and content
• Translate marketing initiatives into effective web experiences (landing pages, campaign pages, etc.)
• Support decisions around site structure, content types, and user journeys (e.g., landing page strategy, SEO considerations, content formats)
• Ensure web experiences align to broader campaign and product launch goals
• Support product and campaign launches through targeted tasks (research, audits, recommendations, execution)
• Conduct analysis on customer journeys, competitive landscape, and SEO opportunities
• Contribute to shaping how web fits into the full marketing funnel
• Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency
• Triage and prioritize work effectively, making informed tradeoffs when needed
• Maintain organization across tasks, timelines, and deliverables

Requirements

• 4–7 years of experience in web marketing, digital marketing, or closely related roles (e.g., web strategist, web marketing manager, digital experience, marketing operations)
• Proven experience working hands-on within a CMS (e.g., updating pages, managing content, making live changes) — not just overseeing web work
• Experience supporting marketing or product launches, contributing to web strategy and execution (not necessarily owning full programs end-to-end)
• Strong understanding of how web fits into the full marketing funnel (acquisition, engagement, conversion), including: Landing page strategy
• SEO fundamentals
• Content structure and user journeys
• Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics (e.g., traffic, engagement, conversion behavior)
• Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities
• Experience working cross-functionally with marketing, product, or creative teams
• Ability to operate with autonomy within a defined scope, while proactively aligning with stakeholders
• BA

Preferred

• Familiarity with SEO basics and how they integrate into web content workflows
• Consumer hardware, e-commerce, or devices web marketing background
• Experience with project management tools
• Content strategy experience (educational guides, product exploration, editorial calendars)
• Agency coordination experience