Web Content Strategy Specialist, Ford.com

Dearborn, MI (Hybrid)

$65K/yr – $166K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Lead Ford.com content strategy and storytelling with a cross-functional agency team, owning asset production and site experience to sustain a consistent brand voice across segments.

  • Own the content strategy and storytelling framework for Ford.com across segments.
  • Lead creative and content strategists, coordinating asset production and site experience optimization.

Job Description

Responsibilities

  • You will assist in leading a cross-functional agency team in developing the immediate and near-term content strategies for Ford.com. Will be the day-to-day contact for internal, partner and vendor leads for assigned segments on Ford.com.
  • This individual will guide a team of creative and content strategists in creating and executing the storytelling on Ford.com, asset production and experience optimization to promote a consistent brand voice across the site.

Requirements

  • The ideal candidate will have a strong background in Digital Experience and Content Strategy, with an understanding of web platforms, Content strategy, testing and optimization methodology.
  • You will be a skilled individual contributor with strong cross-functional and agency team leadership experience.
Ford Motor Company logo

Ford Motor Company

4.0 Glassdoor

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

Founded in 1903
Dearborn, Michigan, USA
79% recommend to a friend
78% CEO approval

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Marketing Team

Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$16.2B
Last Raise
$3B
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $3B
  • Aug 2023
    Post IPO Debt • $4B
  • Jun 2023
    Debt Financing • $9.2B

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