Web Content Specialist I at Smith & Wesson Brands, Inc. | Maryville, TN

Web Content Specialist I

Maryville, TN (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize company website content and experiences to boost traffic, engagement, and conversions, while aligning with technical foundations and cross-functional teams to improve discoverability and performance.

Content strategy and CMS governance spanning SEO, generative/answer engine optimization, and scaling with AI tools.
Collaboration with developers and data teams to improve schema, site speed, entities, and UX friction through data-driven fixes.
Performance monitoring and reporting to inform iterations across Brand, E‑Commerce, and Digital teams.

Job Description

Responsibilities

Own and optimize the content of the company websites to increase traffic, engagement, and conversions.
Develop and implement data-backed SEO, generative, and answer-engine strategies, collaborating with Web Data Specialist for the technical foundation.
Partner with Brand, E‑Commerce, and Digital teams to maintain consistent look, feel, and messaging across sites, and monitor performance for continuous improvement.

Requirements

2+ years managing or supporting websites, digital platforms, or web optimization.
Hands-on SEO, web analytics tools, and CMS experience.
Bachelor’s degree in Marketing, Digital Media, Web Development, Communications, or related field preferred.

Preferred

Experience collaborating with developers, designers, and digital marketing teams.

Smith & Wesson Brands, Inc.

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing