Web Content & SEO Specialist at The Vomela Companies | Franklin Park, IL | $60K/yr – $75K/yr

The Vomela Companies

Web Content & SEO Specialist

Franklin Park, IL (Remote)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize global web content and SEO to grow organic traffic and conversions, while enforcing brand governance and advancing AI-driven search performance.

Publish and govern WordPress pages across product, solution, and regional content to maintain accuracy and consistency.
Lead on-page/technical SEO and CRO programs, testing and scaling winning variants for key pages and CTAs.

Job Description

Responsibilities\n

Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date.
Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion.
Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience.
Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup.
Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs.
Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations.
Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan.
Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants.
Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set.
Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy.

Track and report on key web KPIs - organic traffic, page engagement, form conversions, and goal completions - and present insights to marketing leadership.
Coordinate with regional and international teams to localize and adapt content for specific markets.
Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.

The Vomela Companies

The Vomela Companies transform ideas into memorable brand experiences by designing and producing impactful visual communications. The company employs 1,300 people in 21 cities across North America.

Founded in 1947

St Paul, Minnesota, USA

429 employees (74 in marketing)

www.vomela.com