Web Content & Digital Experience Lead

Minneapolis, MN (Hybrid)

$78K/yr – $100K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own the college-wide web strategy, information architecture, accessibility, and governance, steering content, UX, and optimization efforts across university properties.

Lead web strategy, IA, and governance across college sites
Oversee accessibility, quality assurance, and content optimization programs
Collaborate with departments to align digital experiences with recruitment, research visibility, and engagement

Job Description

Responsibilities

Lead Web Strategy, Information Architecture, and User Experience
Serve as the primary administrator and strategic lead for the college’s web properties within the University’s content management system.
Create, configure, and maintain web content, page layouts, navigation structures, and digital components that support communications and institutional priorities.
Develop and maintain information architecture, site taxonomies, navigation systems, and content structures that help audiences find and understand the information they need.
Analyze user behavior, navigation patterns, search activity, and website performance to identify opportunities to improve the digital experience.
Develop and implement search engine and generative AI optimization strategies, metadata standards, redirect plans, and content optimization practices.
Collaborate with college and departmental partners to develop digital experiences that support student recruitment, research visibility, reputation, alumni engagement, and other strategic objectives.
Plan and conduct content inventories, website audits, and user experience assessments to identify outdated, duplicative, or ineffective content.
Recommend and implement ongoing improvements based on audience needs, analytics, accessibility requirements, and institutional priorities.
Lead Accessibility and Web Quality

Requirements

Bachelor’s degree in web design, digital media, communications, information architecture, human-computer interaction, information technology, or a related field.
Four years of professional experience in web content management, user experience, digital communications, web administration, or a related area.
Experience managing and publishing content within an enterprise content management system.

Preferred

Experience working in higher education, research, government, or another large, decentralized organization.
Experience managing websites within Drupal or a comparable enterprise content management system.
Experience using accessibility and quality assurance tools such as Siteimprove or similar platforms.
Knowledge of search engine optimization and web content optimization practices.
Demonstrated knowledge of web accessibility standards and digital accessibility best practices.
Experience conducting accessibility reviews and implementing or coordinating accessibility improvements.
Experience using web analytics, website quality assurance tools, or digital performance monitoring platforms.
Experience organizing complex web content and improving navigation, information architecture, or user experience.
Demonstrated ability to collaborate with content contributors, technical partners, and stakeholders with differing needs and levels of web expertise.
Familiarity with Google Analytics, Google Tag Manager, and digital measurement frameworks.

Benefits

Pay And Benefits
The University Offers a Comprehensive Benefits Package That Includes
Time Appointment: 100% Appointment
Position Type: Faculty and P&A Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007

Minnesota, USA

28K employees (535 in marketing)

z.umn.edu/9gi