VP, Strategic Communications at North Carolina Courage | Raleigh, NC

VP, Strategic Communications

Raleigh, NC (Hybrid)

Salary Not AvailableSenior Level12+ years expFull time

Posted 3 months ago

Job Summary

Lead communications and content strategy for a professional women’s soccer club, owning voice, media, and storytelling at scale.

Own media strategy, crisis prep, and real-time game-day content.
Must-have: 12-15+ years in sports/entertainment comms and leadership of large teams.
Standout: Experience shaping cross-channel narratives and national visibility.

Job Description

Responsibilities

Partner directly with Marketing, Ticketing, and Partnerships to translate campaigns, offers, and initiatives into compelling narratives that drive action
Ensure content and storytelling are directly tied to business outcomes (ticket sales, group sales, partnerships, merchandise), not just engagement
Help shape campaign strategy, not just execute against it, by bringing storytelling, audience insight, and platform expertise into planning
Identify and build “moments” that convert attention into attendance
Align grassroots, paid media, and organic content into a cohesive market narrative
Develop and execute a comprehensive communications strategy aligned to Club priorities (ticket sales, partnerships, brand growth, community engagement)
Own the Club’s voice, messaging, and narrative across all external channels
Serve as a strategic advisor to executive leadership on communications, media positioning, and reputation management
Lead proactive storytelling efforts that elevate the Club’s presence locally and nationally
Oversee all social media strategy, content planning, and platform performance

Requirements

12-15+ years of experience in communications, content, or media (sports, entertainment, or consumer brands preferred)
Proven experience leading social media and content strategy at scale
Strong understanding of digital platforms, trends, and audience engagement
Experience managing media relations and public-facing communications
Demonstrated ability to lead and develop teams
Experience operating in fast-paced, high-visibility environments

Preferred

Experience in sports, entertainment, or consumer brands preferred.

North Carolina Courage

The North Carolina Courage are multi-year champions of the National Women’s Soccer League (NWSL), the highest division of women’s professional soccer in the United States. Formerly the Western New York Flash, Steve Malik relocated the team to North Carolina in 2017 and named the team the North Carolina Courage, giving a nod to the Carolina Courage of the WPS, the first professional women’s soccer team in the state. The team defeated the Portland Thorns 3-0 to become the 2018 NWSL Champions. The team then beat the Chicago Red Stars 4-0 to win back-to-back titles. The team has won three-consecutive NWSL Shields and also won the 2018 Women’s International Champions Cup. On January 22, 2021, tennis superstar Naomi Osaka was named an owner of the team.

Founded in 2017

Raleigh, North Carolina, USA

124 employees (46 in marketing)

www.NCCourage.com