Responsibilities

• The VP, Spectrum Business Marketing will develop and promote the product story and the go-to-market strategies for Spectrum Business across segments.
• Lead efforts to convert product positioning into GTM plans that drive subscriber growth and revenue.
• Define value proposition and competitive positioning for Spectrum Business Solutions across business and vertical audiences.
• Partner with product, sales, marketing, and executive leadership to develop messaging and integrated sales enablement across the Spectrum portfolio.
• Support customer experience improvements and develop market-ready product messaging and requirements.
• Develop targeting, segmentation, buyer personas, and routing-to-market designs.
• Collaborate with marketing to nurture customer relationships and promote customer stories.
• Lead customer advocacy to momentum with business customers and identify competitive positioning.
• Drive segment marketing strategies with sales enablement and training; plan launches for new products and updates.
• Proactively identify future product needs by segment and translate messaging into vertical positioning.

Requirements

• Ability to read, write, speak and understand English
• Proven leadership in driving product launches and GTM programs through direct field sales and channels
• Experience selling and supporting network and cloud services in enterprise markets
• Experience in enterprise network and cloud solutions with a results-oriented leadership track record
• Experience in Communications Residential Consumer market
• Knowledge of external markets, customers, and internal capabilities to identify target audiences and personas
• Expert in creating and executing comprehensive marketing plans with hands-on execution
• Strong history of delivering materials and content to drive quota attainment
• Experience leading teams to outcomes with data-driven mindset and customer perspective
• Strong interpersonal, verbal and written communication skills
• Ability to gain buy-in across sales, product, tech, ops, and executives
• Ability to lead change and transformation with cross-functional collaboration
• Executive networking with client executives
• Product Marketing experience across launches, GTM strategy, training, and market research
• Bachelor's degree in Marketing or related field, or equivalent experience

Preferred

• Advisable: MBA

Benefits

• Offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.