Responsibilities

• Own the end-to-end social and influencer strategy for a key client, from listening and insight to content, creators, activation, and analytics.
• Define how the brand wins on platforms like TikTok, Instagram, YouTube, and what’s next, with a clear POV on the role each plays.
• Articulate insights from social, cultural, and conversational trends, translating observations into clear implications and strategic recommendations.
• Connect paid, owned, and influencer into one cohesive system, partnering closely with paid social, creative, and account leads to ensure ideas scale and perform.
• Build a social ecosystem that grows audiences, drives engagement, and converts attention into demand.
• Use social listening, platform signals, and data to spot opportunities early and stay ahead of the category.
• Set clear KPIs and measurement frameworks, tying social performance to real business impact.
• Lead and elevate a dedicated team of social strategists supporting the client, setting the standard for social-first thinking and execution.
• Build a culture of curiosity, platform fluency, and experimentation across the team.
• Act as a senior strategic partner to client leadership, helping them move smarter and faster.

Requirements

• 10–12+ years of experience in social strategy, with deep expertise in social and influencer.
• Proven experience delivering effective social-first campaigns for large, well-known brands.
• Experience leading teams and managing multiple workstreams in a fast-paced environment.
• Proven experience presenting to and consulting senior clients.
• Strong writing and storytelling skills, with the ability to build clear, compelling narratives.
• Strong understanding of paid media and how it integrates with social and influencer.

Benefits

• A discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.