VP - Social Media Strategist

Boston, MA (On-site)

$140K/yr – $180K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive KKR's global social strategy and executive visibility across platforms at VP level.

  • Own global social strategy and daily publishing across LinkedIn, X, YouTube, and Instagram.
  • Must-have: 6–10 years in social media with financial services or asset management.
  • Standout: proven ability to drive executive visibility and cross-regional campaigns.

Job Description

Responsibilities

  • Develop and execute KKR’s global social media strategy across LinkedIn, X, YouTube, Instagram, and emerging platforms.
  • Collaborate with Global Communications, Channel Marketing, and regional teams to create cohesive, high-impact campaigns that align with business objectives.
  • Manage the daily publishing calendar, ensuring consistent voice, quality, and compliance across all channels.
  • Create and oversee production of social-first content—visual, video, and written—that drives brand awareness and engagement.
  • Track and analyze performance metrics, reporting on engagement, growth, and ROI to inform ongoing optimization.
  • Partner with design, multimedia, and analytics professionals to bring ideas to life through data-driven storytelling.
  • Stay ahead of social media trends, best practices, and platform updates to identify opportunities for innovation.
  • Support executive and leadership visibility through tailored content and platform strategy.

Requirements

  • 6–10 years of experience in social media, ideally in financial services, asset management, or related sectors.
  • Deep understanding of LinkedIn and other professional social media ecosystems.
  • Strong editorial sensibility with the ability to distill complex ideas into clear, engaging narratives.
  • Demonstrated ability to manage multiple projects and stakeholders across regions and time zones.
  • Proficiency with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Sprout, native platform analytics).
  • Excellent writing and communication skills with meticulous attention to detail.
  • Proven ability to measure, interpret, and present performance data and insights.
  • Strong understanding of compliance, brand, and reputational considerations in a regulated industry.

Preferred

  • Experience supporting C-suite or leadership-level social media strategy and thought leadership.
  • Familiarity with paid social media campaigns and performance optimization.
  • Background in visual storytelling, video production, or creative direction.
  • Comfort working in a matrixed, global organization with senior leaders and investment professionals.

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