Responsibilities

• Lead earned media strategy and execution for our portfolio of cybersecurity clients
• Build and maintain strong relationships with tier 1, trade, and broadcast media
• Secure high-impact coverage across: Top-tier business press, Cybersecurity and tech trades, Broadcast opportunities
• Advise founders and executives on: Messaging and positioning, Media readiness, Thought leadership opportunities
• Operate as a trusted advisor to clients, managing multiple stakeholders with confidence
• Partner closely with internal teams to: Align media strategy with broader content and social efforts, Integrate earned media with LinkedIn and creator-led campaigns
• Bring creative, non-traditional ideas to campaigns that go beyond standard PR
• Own media strategy end-to-end—from narrative development to execution to results

Requirements

• 4+ years of experience in Public Relations to 7+ years of experience in cyber PR
• Background in agency environments, comfortable managing multiple clients and deadlines
• Deep understanding of cybersecurity and/or enterprise tech media landscape
• Have existing relationships with journalists, editors, and producers
• Can clearly demonstrate coverage you’ve secured (tier 1, broadcast, etc.)
• Are confident working directly with founders, CEOs, and investors
• Know how to operate in high-pressure, startup environments
• Strategic but execution-oriented
• Calm under pressure
• Direct and thoughtful in communication
• Able to balance multiple priorities without dropping quality

Preferred

• Have a strong understanding of LinkedIn as a distribution and storytelling channel
• Can think creatively about how earned media integrates with social and paid creators
• Bring ideas that push beyond traditional PR playbooks