Responsibilities

• Translating brand marketing objectives into succinct digital media strategies that impress and excite our clients, and transforming marketing challenges into platform-agnostic communications
• Providing relevant, timely digital media expertise – bonding with brand team to help them truly understand why they need digital marketing, and then helping them adapt their thinking and approach accordingly
• Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
• Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and marketing strategies
• Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
• Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
• A willingness to travel as needed – you’re open to new places, new faces and new ideas

Requirements

• Four years of college education (and preferably a master’s degree) plus ten to twelve years of agency experience
• Experience leading media strategy for financial services, investment management, or related clients is a major advantage
• Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
• Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
• How/when to apply qualitative measurement approaches to deliver measurable successes
• An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Preferred

• Financial services and/or investment management experience is a significant plus.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• An ability to think beyond just media — no matter what the solution requires, you’ll be a sharp, informed digital marketing advocate and expert for our clients and our team.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.