VP, Media Planning

Orlando, FL (Hybrid)

$160K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive senior media strategy leadership for BarkleyOKRP's integrated media practice, guiding client strategy, cross‑functional planning, and team mentorship.

  • Own integrated media strategy and client-facing communications.
  • Must-have: 8+ years in media planning with cross-channel, local market experience.
  • Standout: Executive-level storytelling, budget oversight, and pod-level team leadership.

Job Description

Drive senior media strategy leadership for BarkleyOKRP's integrated media practice, guiding client strategy, cross‑functional planning, and team mentorship.

  • Own integrated media strategy and client-facing communications.
  • Must-have: 8+ years in media planning with cross-channel, local market experience.
  • Standout: Executive-level storytelling, budget oversight, and pod-level team leadership.

Responsibilities

  • Lead development of integrated media strategies across assigned accounts
  • Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
  • Ensure all deliverables align to that strategic direction and business objectives
  • Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
  • Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
  • Serve as senior day-to-day strategic contact for clients
  • Lead key client communications and presentations
  • Build trusted relationships with senior client stakeholders
  • Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
  • Bring proactive media ideas that sharpen and enhance creative impact

Requirements

  • Bachelor’s degree or equivalent experience
  • 8+ years of media planning experience, with strong background in local market planning
  • Proven experience leading integrated planning across channels
  • Proven experience planning and activating media across full-funnel
  • Strong financial and media math proficiency
  • Executive-level presentation and storytelling skills
  • Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.)
  • Strong cross-functional collaboration skills
  • Willingness to work onsite 2-3 days per week in Orlando with client

Benefits

  • multiple health insurance options, flexible PTO, life insurance, and 401K.
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BarkleyOKRP

BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King. Fully integrated across strategy, creative, and media, BarkleyOKRP is a five-time Ad Age A-List honoree and Certified B Corp—bringing Big Indie spirit to advertising by using integration and egoless creativity as their unfair advantage. Find out more at barkleyokrp.com.

Founded in 1964
Kansas City, Missouri, USA
917 employees (354 in marketing)

Traffic Signals

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12.4K
Traffic Source Mix
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51.4%
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Headcount Trend

Current headcount: ~917

Marketing Team

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205 (22% of company)
Median Career Experience
9 years
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