VP, Martech Strategy & Solutions

Chicago, IL (Remote)

$155K/yr – $175K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead and own MarTech strategy and architecture engagements for life sciences clients, guiding architecture, AI adoption, and modernization across digital programs.

  • Own technology roadmaps and executive-level recommendations
  • Translate business goals into scalable, technology-enabled solutions

Job Description

Responsibilities

  • Serve as a trusted technology advisor to clients and internal stakeholders.
  • Lead technology vision and strategy across strategic client engagements.
  • Develop MarTech technology roadmaps aligned with business goals and digital transformation initiatives.
  • Assess current state technology landscapes and define future-state architectures, platforms, and capabilities.
  • Guide clients on MarTech architecture, platform strategy, integration approaches, and technology modernization.
  • Translate complex business objectives into scalable technology strategies and actionable implementation plans.
  • Advise executive stakeholders on technology investments, modernization initiatives, AI adoption, and digital transformation priorities.
  • Establish architectural principles, governance, and technology standards that support scalable, secure, and maintainable solutions.
  • Lead client discovery sessions, executive workshops, technology assessments, demonstrations, and solution planning engagements.
  • Translate ambiguous business challenges into structured solution architectures, delivery approaches, and implementation roadmaps.

Requirements

  • 10+ years of experience leading enterprise technology strategy, digital transformation, or marketing technology initiatives within the Life Sciences industry.
  • 5+ years in a digital-first delivery agency or consultancy
  • Deep expertise in MarTech architecture, AWS cloud services, APIs, systems integration, modern application development, and distributed systems.
  • Experience designing scalable cloud-native architectures using microservices, containers (Docker/Kubernetes), serverless technologies, CI/CD pipelines, Infrastructure as Code, and modern DevSecOps practices.
  • Experience with enterprise integration patterns, API-first design, event-driven architecture, identity management, and middleware technologies.
  • Experience with enterprise data platforms, customer data platforms (CDPs), data lakes, data warehouses, analytics platforms, and customer data ecosystems.
  • Experience implementing AI-enabled solutions including large language models (LLMs), AI agents, Retrieval-Augmented Generation (RAG), vector databases, prompt engineering, orchestration frameworks, and enterprise AI governance.
  • Expertise evaluating and integrating MarTech platforms including CMS, CRM, DAM, marketing automation, digital experience, and customer engagement platforms.
  • Experience with enterprise security, privacy, identity management, compliance, and regulated technology environments.
  • Comfortable building prototypes, evaluating APIs and SDKs, and validating emerging technologies through hands-on technical exploration.

Preferred

  • Experience supporting business development and proposal development
  • Demonstrated ability to bridge business strategy and technology, translating executive vision into practical, scalable technical solutions
  • Visionary thinker with hands-on execution capability

Benefits

  • medical
  • dental
  • 401(k)
  • tuition reimbursement
  • flexible time off
Inizio Evoke logo

Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009
New York, New York, USA
1.2K employees (383 in marketing)

Traffic Signals

Monthly Visitors
26.9K
Traffic Source Mix
Search
22.1%
Direct
44.4%
Referral
9.1%
Social
23.4%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
215 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
10