Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
23 hrs ago
VP Marketing
Fort Wayne, IN (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive strategic marketing leadership for Summit Outdoors and Pro Products to grow revenue across B2B, B2C, dealer, and e-commerce channels.
- Must-have: Executive-level marketing leadership with 5+ years in VP/Director roles.
- Standout: Cross-channel go-to-market and packaging/product design experience.
Job Description
Responsibilities
- Build, plan, and execute the overall marketing strategy for Summit Outdoors and Pro Products to achieve double-digit sales growth annually.
- Own the demand generation strategy across digital, retail, dealer, and distributor channels, driving customer engagement, conversion, average order value, and revenue growth.
- Develop and scale lead generation programs that consistently deliver qualified opportunities to the inside sales teams.
- Evaluate methods, costs, and results to increase item and customer margins across all lines of business.
- Drive product awareness, POS velocity, and business development through sales-oriented marketing leadership, and provide active and charismatic leadership in line reviews.
- Prepare, manage, and optimize marketing budgets, measuring ROI and KPIs.
- Lead and develop Value Propositions for all product portfolios.
- Manage traditional and digital marketing channels, including print, e-commerce, D2C, social media, and trade show activation and execution, ensuring consistent brand identity and storytelling across all touchpoints.
- Lead and manage the execution of paid media (Meta, Google), affiliate, influencer, email, and social channels, with accountability for optimization and ROI across business units.
- Develop and deliver marketing policies, practices, and strategies to attract customers to company websites, increase online presence, promote online products, and optimize user experience.
Requirements
- B.A. or B.S. Degree required, Master’s Degree preferred
- Experience leading at the executive level and serving on an executive leadership team
- 5+ years of experience in a VP of Marketing or Director role
- Experience in outdoor, consumer goods, or specialty retail markets preferred
- Strong experience in B2B, B2C, D2C. Successful experience as an Omni Channel VP of Marketing
- Experience working with dealers, reps, and brokers
- Substantial experience with packaging and product design in building go-to-market strategies
- Proven experience in designing and implementing successful digital marketing campaigns
- Strong understanding of e-commerce and all current digital marketing channels
- Solid experience with Google Ads and social media advertising
Preferred
- Master’s Degree preferred
- Experience in outdoor, consumer goods, or specialty retail markets preferred
- Experience as an Omni Channel VP of Marketing
- Experience working with dealers, reps, and brokers
- Packaging and product design experience in building go-to-market strategies
- Marketing AI subject matter expertise is a plus
Benefits
- WORK/LIFE BALANCE: Summit Brands offers an exceptional work environment with work/life balance, an outstanding benefits package, and opportunities for career development alongside some of the industry’s finest. Our culture is unique with a blend of determined focus, wellness, fitness, and family.
Summit Brands
We are a European distributor and brand partner, specialized in launching and scaling premium consumer products.Based in the Netherlands, we launch and scale innovative brands across Europe.We combine strong local market expertise with a powerful network of retail, wholesale, and e-commerce partners to drive fast and effective market entry.More than a distributor, we’re brand builders, leveraging our digital marketing expertise to create visibility, grow engagement, and drive long-term success both online and in-store.We connect global innovation with local execution.
Headcount Trend
Current headcount: ~3
