Responsibilities

• Define and translate company-level strategy into an integrated, multi-year marketing and brand roadmap
• Lead long-term strategic planning across brand, product marketing, and go-to-market in the context of AI-driven disruption
• Build durable competitive positioning strategies that evolve with changing distribution models, AI search, and emerging customer behaviors
• Develop and execute strategies to acquire and successfully integrate established businesses to expand our SAM, diversify our customer mix and shift towards higher LTV cohorts
• Partner with Executive Leadership to shape portfolio strategy across LZ, IA, NCH, and future acquisitions
• Create a connected, cross-brand architecture that clarifies roles, positioning, and market differentiation across the portfolio
• Own the overarching brand strategy across all company brands, ensuring clarity, differentiation, and consistency
• Oversee brand/creative team and strategy that is timely and unique to ensure the company shows up with authority, trust, and innovation across all channels
• Lead research & insights to inform long-term brand investment, positioning evolution, and competitive advantage
• In partnership with the brand team, define brand architecture and connection strategy across all LegalZoom owned brands

• Develop brand partnership and sponsorship strategies that elevate brand equity and expand reach into new audiences and ecosystems
• Ensure brand strategy is directly connected to product GTM strategies—aligning narrative, value proposition, and launch sequencing
• Define and monitor brand KPIs and connect brand health to business outcomes
• Own the enterprise-wide go-to-market strategy across products, segments, and channels
• Create stronger integration between brand strategy and product GTM execution to ensure cohesive storytelling and market impact
• Lead product positioning, messaging frameworks, pricing & packaging strategy, and market differentiation
• Drive coordinated product launches in partnership with Product, Sales, and Growth teams
• Build repeatable GTM playbooks that scale across multiple brands and newly acquired businesses
• Shape AI-driven GTM strategies, including how AI-enabled products are positioned, launched, and adopted
• Define and lead the company’s AI go-to-market strategy