VP, Marketing

New York City, NY (Remote)

$261K/yr – $300K/yrDirector/Executive15+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the security GTM for a platform moving toward an Agentic, AI-driven security frontier, owning messaging, analyst relations, and cross-functional collaboration to drive ARR growth.

  • Growth & Messaging: craft differentiated narratives for technical buyers and executives across the security asset surface.
  • Cross-Functional Partnerships: align Product, BU leaders, and Sales to design GTM and resource plans that exceed targets.
  • Market & Thought Leadership: steer analyst briefings, demos, and roadmap storytelling to embed the vision in market perception.

Job Description

Own the security GTM and go-to-market narrative for a large-scale SaaS platform, aligning product, sales, and brand to win complex enterprise deals.

  • Growth & Messaging: Develop differentiated messaging across the asset attack surface for technical buyers and C-suite executives.
  • Strategic Partnerships: Drive cross-functional alignment with Product, BU leaders, and Sales to hit ARR growth and resource plans.
  • Analyst & Thought Leadership: Manage analyst relations, briefings, demos, and ensure the roadmap vision is reflected in market reports.
  • Content & Campaign Architecture: Shape global content strategy for product launches, demand programs, and website voice.
  • Brand & Narrative Elevation: Collaborate with brand/editorial teams to position the company as a leader in Security.
  • Enablement & Execution: Lead world-class sales and partner enablement in complex competitive environments.
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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