Responsibilities

• Own the end-to-end narrative, positioning, and content strategy for LinkedIn Talent Solutions across audiences, ensuring consistency and relevance across 1:1 sales motions, digital campaigns, events, and experiential marketing.
• Develop compelling, industry-advancing thought leadership and content that creates demand, differentiates our solutions, and elevates the Talent profession.
• Lead the orchestration of multi-channel integrated campaigns across digital, field, media, comms, and experiential channels.
• Set and lead the scaled growth and customer marketing strategy to drive acquisition, usage, retention, and expansion across SMB, mid-market, and enterprise segments.
• Own strategy and execution across scaled channels (paid media, email, web, lifecycle programs), making clear trade-offs across segments, geographies, and priorities.
• Apply strong commercial and analytical rigor to optimize targeting, messaging, channel mix, and budget allocation to maximize business impact.
• Equip sales teams with clear narratives, product stories, and tools that accelerate customer engagement and improve value articulation across the funnel.
• Partner closely with Sales leadership to ensure marketing strategies are directly tied to commercial outcomes.
• Create high-impact live and virtual experiences that deepen customer relationships and drive measurable growth.
• Work hand-in-hand with Product, Product Marketing, Growth Marketing, Regional Marketing, Finance, and R&D to build integrated strategies rooted in product truth and customer value.

Requirements

• 15+ years in relevant marketing roles, including integrated marketing, go-to-market strategy, scaled/digital marketing, and global campaign leadership.
• 7+ years hiring, managing, and developing senior leaders and high-performing teams.

Preferred

• Proven track record of driving measurable business impact through marketing across multiple segments and stages of the funnel.
• Exceptional communication and executive presence, with the ability to synthesize complex ideas into clear, actionable insights.
• Demonstrated ability to translate customer needs and product roadmaps into differentiated, resonant, and scalable GTM strategies.
• Strong commercial acumen with a GM mindset — comfortable making trade-offs and prioritization decisions in a dynamic environment.
• Deep expertise in digital and lifecycle marketing, paired with strong creative judgment.
• Ability to break down ambiguous problems, structure solutions, and influence outcomes at the executive level.
• Executive Leadership
• Integrated & Growth Marketing Strategy
• Commercial & Analytical Rigor
• Cross-Functional Influence
• Storytelling & Thought Leadership
• Team Development & Culture Building