Responsibilities

• Brand & Portfolio Strategy
• Serve as the steward for brand clarity and consistency across all Residential and Vacation brands while recognizing distinct audiences and value propositions.
• Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the residential and vacation rental lifecycle (leasing, operations, distribution, risk, revenue).
• Balance near term performance needs with long term brand equity and platform adoption goals.
• Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.
• Maintain a coherent brand architecture across the Residential and Vacation portfolios, protecting each division's distinct positioning while presenting a unified Inhabit story to shared audiences.
• Demand Generation & Growth Marketing
• Own demand generation strategy across all Residential and Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.
• Maintain full ownership of the marketing budget for both divisions, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.
• Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.

Requirements

• 10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS. Experience leading teams in prop tech, multifamily or residential property management, travel tech, or vacation rental adjacent platforms is a plus.
• BA/BS Degree in Marketing, Communications, Advertising or equivalent; MBA desired
• Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.
• Demonstrated ability to operate effectively in complex, matrixed organizations with multiple divisions, stakeholders, and brands.
• Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.
• Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.
• Proven experience leading multi product, multi brand GTM strategies at scale is a plus
• Experienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:
• Salesforce or HubSpot
• Marketo

Benefits

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance