Responsibilities

• Marketing Strategy and P&L: You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend. You set the annual and quarterly marketing plans, defend them in the executive leadership team, and deliver against them.
• Performance Marketing and Growth: Paid acquisition is the engine of this business. You own the performance marketing function strategically, with five channel pod leads executing tactically across Meta, Google, Native, AppLovin, and TikTok. You set acquisition targets, CAC and LTV thresholds, channel diversification strategy, and the operational standards that make paid acquisition sustainable as the business scales. You read the dashboards, know the numbers, and challenge them.
• Creative Function: You own the creative production machine that feeds every paid channel. A Creative Manager leads the function with sub-leads across video editing, AI video, graphic design, and copy. The team produces 400+ videos and 250+ images per week to feed the testing system. You hold the Creative Manager accountable for throughput, win rate, and quality. You set the creative strategy that gives the pod leads the at-bats they need to scale revenue.
• Brand, Lifecycle, and Customer Marketing: You own how Hyprwork's brands show up across every customer touchpoint and how they compound value beyond the first purchase. This includes brand identity and standards, lifecycle and retention programs, RejuvaCare+ membership marketing, content and PR, and the customer marketing programs that turn buyers into long-term members.
• Team Leadership and Org Design: You inherit a team and the responsibility to develop it. You manage the existing pod lead and creative director layer. You diagnose who the best assets are, who is ready to grow, and where the gaps are. You build the next generation of marketing leaders and own all hiring, performance management, and org design within the function.
• Cross-Functional Leadership: You sit on the executive leadership team and partner closely with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture. Marketing decisions impact every part of the business, and you make sure those decisions land in the right rooms before they go live.
• Founder Partnership: You work directly with our CEO and our outgoing CMO, who moves into a founder advisor role. That relationship is a partnership: they bring brand vision, portfolio direction, and strategic guidance. You bring operational ownership, execution discipline, and the rigor of running a marketing function at scale. In the early months, expect to collaborate closely and loop them in often. Over time, as trust is established, you operate the seat with full autonomy. You make decisions. You own outcomes. You communicate trade-offs.
• Portfolio Expansion: Hyprwork is building a multi-brand portfolio. Rejuvacare is the first brand. Over the next four to eight quarters, the company will launch and acquire additional brands in health and wellness. You partner with the founders on portfolio strategy and own the marketing-side execution of every new brand launch.

Requirements

• 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing, or Head of Marketing at a DTC business doing $30M or more in annual revenue, ideally in health and wellness, supplements, beauty, or regulated consumer verticals.
• Demonstrated track record scaling a DTC business through paid acquisition. You have been personally accountable for revenue targets, CAC and LTV economics, and the operational discipline of running a performance-first marketing function.
• Hands-on experience managing a creative production function, not just a brand team. You understand creative throughput, win rate, testing velocity, and the relationship between creative output and paid media performance.
• Experience leading and developing senior marketing leaders across performance, creative, and brand tracks. You have hired, developed, and made hard calls on people at every level.
• Prior experience working alongside founders or executive sponsors in a scaling business. You have navigated the space between high founder involvement and your own operational ownership without losing either.
• Deep fluency in DTC marketing metrics and economics: CAC, LTV, contribution margin, payback windows, retention curves, channel attribution. You speak the language of finance as fluently as the language of marketing.
• Creative function ownership. You know how a winning creative operation runs: briefing standards, QC flows, throughput management, win rate tracking. You can hold a creative leader accountable because you understand the craft and the system.
• Strong people leadership at executive scale. You build teams that perform without micromanagement. You set high standards and develop people to clear them.

Preferred

• Prior experience working alongside founders or executive sponsors in a scaling business. You have navigated the space between high founder involvement and your own operational ownership without losing either.

Benefits

• Direct partnership with founders who are deeply engaged strategically and committed to making the transition work.
• A team that is already built, already running, and ready for the leadership layer it has not had.
• The kind of seat that defines a career, not a resume line.