Responsibilities

• Drive commercial success of BNY’s Markets business line, specifically as it relates to product offerings for Execution Services (FX, Fixed Income, Equities, Buy-Side Trading Services) by creating and executing marketing plans aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
• Work hand-in-hand with segment marketing, events, creative teams, and client executives to maximize campaign impact.
• Align to KPIs; track progress and report to executive leadership.
• Leverage data, analytics, and stakeholder input to iteratively improve future campaigns.
• Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
• Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment
• Deliver messaging and value proposition
• Enable client-facing teams to communicate value proposition and initiatives
• Identify product synergies across the broader enterprise
• Create and maintain standard marketing content
• Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables