Responsibilities

• GCI's VP, Marketing & Acquisition will lead the design and execution of the end‑to‑end acquisition strategy to drive profitable growth across all consumer markets and customer segments.
• Translate market intelligence into actionable plans, shape front‑of‑book offers and pricing in partnership with Product and FP&A, orchestrate multi‑channel campaigns across Digital, Retail, and Contact Center, and embed analytics to optimize performance.
• Own acquisition targets, marketing investment, and demand‑generation effectiveness, ensuring a consistent customer experience and tight cross‑functional alignment from first touch through onboarding.
• Own the multi‑year acquisition strategy, campaign roadmap, and performance targets across markets and channels.
• Establish market-level targets and channel mix, translating market insights and competitive intelligence into clear demand gen plans.
• Lead annual/quarterly marketing planning, including spend allocation, forecast assumptions, and investment guardrails balancing growth, margin, and competitiveness.
• Drive a test‑and‑learn culture, including experimentation frameworks, learning agendas, and rapid iteration of tactics and offers.
• Align positioning and customer promise with Corporate Communications to ensure message consistency.
• Lead multi‑channel campaign strategy and activation (digital, social, paid media, website, retail, contact center - including outbound).
• Oversee development of creative and campaign materials; ensure brand, offer, and message coherence across channels.

Requirements

• High School diploma or equivalent.
• Bachelor’s degree in Business, Communications, Marketing or related field.
• Minimum of twenty (20) years of progressive experience in acquisition strategy and/or multi-channel campaign execution, or related background, to include: *
• At least fifteen (15) years of experience in digital and traditional marketing (i.e., retail, contact center, social and paid media).
• At least ten (10) years managing large multi-million dollar media/demand gen budgets.
• At least five (5) years of supervisor/manager experience leading cross-functional teams.
• Required: A combination of relevant work experience and/or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis

Preferred

• Master’s degree in relevant field.
• Telecommunications experience.
• Relevant telecom industry or job specific certifications.