Responsibilities

• Lead the whole function
• Own Folia's growth vision and story across B2C and B2B, and lead the team that delivers it
• Manage, develop, and grow existing direct reports across both motions
• Define how the patient brand and the sponsor brand relate, so each strengthens the other rather than competing for attention
• Set the metrics that matter for both motions and report on them to the founding team
• Patient and caregiver growth (B2C)
• Own patient recruitment into our research programs, from awareness through enrollment to long-term engagement and retention
• Hit and report on recruitment goals: enrollment targets per study, cost per enrolled patient, time-to-enroll, and retention across the study lifecycle
• Define target condition segments and build repeatable, measurable acquisition funnels across community channels, advocacy partnerships, and our existing user base
• Tell the story of a patient-advocate brand that does right by individual users, even when it's not convenient to the business

Requirements

• A leader with a track record of leading high-impact initiatives in a startup environment
• Experienced across both B2C/DTC growth
• Fluent in metrics: you've owned acquisition, retention, and pipeline numbers and reported on them to executives
• A strategic, first-principles thinker who is also willing to operate hands-on in a startup with room to run
• Unsatisfied with the status quo for people living with complex chronic conditions

Preferred

• healthcare, life sciences, or pharma marketing experience; direct or personal experience with a complex, chronic, or rare condition

Benefits

• health, dental, vision, and a 401k plan