Responsibilities

• Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.
• Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization.
• Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.
• Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else.
• Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.
• Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets.
• Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.
• Identify, pilot, and scale new platform opportunities with speed and discipline.
• Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies.
• Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.

Requirements

• Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes.
• 12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.
• Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth.
• Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale.
• Experience designing and executing market launch strategies for new geographies or platforms.
• Commercial instincts that translate to GMV, conversion rates, and LTV—not just reach and engagement.
• Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred).
• Exceptional cross-functional leadership; able to influence and align at the ELT level.
• Global experience with the ability to set strategy centrally while enabling regional execution.
• Builder mentality—you've stood up teams, infrastructure, and programs from scratch before.

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.
• Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.