VP, Global Gaming Marketing at Carnival Corporation | Doral, FL

Carnival Corporation

VP, Global Gaming Marketing

Doral, FL (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Global Gaming marketing strategy and partnerships to maximize guest engagement and revenue across brands.

Must-have: Significant leadership in casino marketing, promotions, direct marketing, and player development.
Standout: Cross-brand partnership leadership with VIP and loyalty program impact, plus in-office presence in South Florida.

Job Description

Responsibilities

In collaboration with GG executive leaders and Operating companies, develop, execute, monitor, and analyze GG’s annual marketing plan to: optimize shareholder return, and guest experience, and return visitation.
Providing a cross-brand perspective and interaction
Delivering value-added insights and measurable results from marketing and player development activities
Direct the Partnership Marketing Program in the acquisition of valuable land-based casino customers
Oversee the VIP Marketing function, which includes the maximization of revenue driven from our best players and the VIP Services organization, an administrative arm supporting this audience
Tracking the pace and progress of campaigns and initiatives
Surfacing issues, resolving roadblocks, and mitigating risks
Building new competencies within Global Gaming to benefit current and future projects
Key member of Global Gaming Executive Leadership
Develop short and long-term strategic direct marketing campaigns in collaboration with the brands.
Cultivate external partners on ongoing, mutually beneficial promotional campaigns.
Work with cruise brands to drive player development and oversee effective database marketing, such as direct mail, player tracking, and promotions.
Establish and maintain the GG marketing budget, including forecasting and revenue projections.
Monitor competitive products, marketing activities, and players' clubs, and develop appropriate action plans.
Review, and stay current on technology that may enhance guest experience, automate manual functions, and drive incremental revenue

Requirements

Significant management and leadership experience in casino marketing, promotions, direct marketing, and player development.
Strong CRM Skills - Development of direct/email programming.
Promotion Development - Development and analysis of successful onboard promotional activity.
Player Development - Maximization of both our existing player base, and acquisition of new players.
Strong Analytics Background - Continual evaluation of program success/failure to maximize net revenue.
Strong Collaborative Skills - The Ability to lead, convince, sell-in, and update partners.
Strong written and oral skills – see above.
Marketing Skills - Current understanding of digital marketing initiatives as well as social media relationship strategies. Comprehensive understanding of player rating systems, casino marketing, and gaming policies, procedures, and theories. Prior involvement in successful customer loyalty programs
Data Management Skills - Current knowledge of databases, data management, and analytics required for successful direct marketing campaigns. Knowledge of appropriate financial management tools, information systems, and applications.
Leadership/Relationship Skills - A leader who can create and excel in a team-oriented environment. A non-political player who can build relationships and credibility with brand marketing and onboard revenue teams.
Project Management/Implementation Skills - An individual who drives the execution of marketing initiatives. Ability to personally solve problems and take decisive action in rectifying issues. The individual must be well-organized and rigorous in the prioritization of projects so that they may be completed on schedule and within budget.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida, Monday through Thursday each week. Employees may work from their home on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Benefits

Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits: 401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement

Carnival Corporation

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Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company, and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships. Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly 40% of the overall cruise market globally.In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched. Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. The company is dual-listed and traded on the London and New York stock exchanges and is included in both the S&P 500 index in the US and the FTSE 250 index in the UK.

Founded in 1972

Miami, Florida, USA

3.1K employees (205 in marketing)

carnivalcorp.com

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