VP, Field Marketing, North America

USA (Remote)

$200K/yr – $220K/yrDirector/Executive12+ years expFull time

Posted 8 days ago

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Job Summary

Own regional marketing for NASA accounts by partnering with the CEO and sales leaders, shaping in-region campaigns, budget, and pipeline reporting while aligning global strategy with local execution.

  • Lead field marketing strategy and cross-functional collaboration
  • Drive pipeline through in-region activations and executive engagement

Job Description

Responsibilities

  • Act as the primary marketing business partner to the NASA CEO and senior sales leadership, embedded in the commercial rhythm of the business
  • Participate in sales leadership meetings, QBRs, and pipeline reviews - bringing a marketing lens to commercial conversations
  • Build trusted relationships across the NASA sales organisation, ensuring marketing is seen as a commercial contributor, not a support function
  • Own the activation of centrally developed Transform campaigns across North America - translating global strategy into in-region execution with measurable pipeline impact
  • Originate in-region campaign briefs that align with in-region pipeline needs - enabling the region to act on live opportunities without waiting on the central roadmap
  • Manage the NASA field marketing budget allocating investment across executive events, sales activation programs and named account field activity
  • Drive pipeline reporting for field-activated activity, maintaining a clear split between centrally-sourced digital pipeline and in-region field contribution
  • Partner with the central demand generation team to ensure field and digital programs are coordinated and not duplicated
  • Launch a competitive take-share campaigns, targeting accounts held by incumbent competitors
  • Design and deliver executive engagement programs - roundtables, hosted events, and C-suite forums - that create and accelerate pipeline in named enterprise accounts

Requirements

  • 12+ years of B2B marketing experience, including senior leadership across field, regional, or growth marketing and enterprise demand generation
  • Proven track record of driving pipeline in enterprise environments - £500M+ revenue target accounts, long sales cycles, multi-stakeholder buying processes
  • Experience working directly with senior sales leadership and C-suite - comfortable in commercial conversations and pipeline reviews
  • Comfortable using AI tools in day-to-day marketing work — whether for content, research, reporting, or campaign planning — and able to speak credibly about AI's role in enterprise content and language workflows when in buyer-facing or sales-enablement contexts
  • Experience building and leading distributed marketing teams
  • Commercially fluent - able to own a pipeline number and defend it with data
  • Strong executive presence -credible in senior sales and buyer environments
  • Excellent judgment on where to invest field budget for maximum pipeline impact
  • Collaborative and organised - able to operate within a global model while bringing a strong regional point of view, and translate central strategy into local action
  • Strong communicator -able to brief sales teams, brief agency partners, and report to VP-level stakeholders clearly and concisely

Preferred

  • Background in language technology, AI, content technology, or adjacent enterprise software strongly preferred

Benefits

  • Generous time away from work – Start with 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
  • Comprehensive parental leave – Enjoy 100% paid parental leave , giving you the time and support you need during life's most important moments.
  • Retirement savings support – Plan for your future with our 401(k) retirement plan and company match .
  • Flexible ways of working – Benefit from our company-wide agile work policy, designed to support flexibility, trust, and work-life balance.
  • Growth and development opportunities – Access ongoing learning, professional development programs, and opportunities to expand your skills and career.
  • A collaborative and inclusive culture – Join a team of talented, supportive colleagues in a global environment that values diverse perspectives, innovation, and continuous learning.
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RWS Group

3.5 Glassdoor

Welcome to RWS!We are a global AI solutions company empowering the world’s most trusted enterprise AI. Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.Trusted by 80+ of the world’s top 100 brands, we provide the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.

Founded in 1958
Maidenhead, England, GBR
13K employees (2,611 in marketing)
60% recommend to a friend
58% CEO approval

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