Responsibilities

• Lead development and management of campaign effectiveness reporting managing third-party relationships (e.g., IQVIA, Symphony, Crossix) and client-supplied metrics.
• Design and manage pre/post campaign analyses that demonstrate impact on prescribing behavior, brand awareness, or engagement.
• Build a consistent, scalable approach to campaign storytelling that supports pitch materials, renewals, and client QBRs.
• Provide measurement expertise to client Marketing Mix Modeling to ensure POC is accurately represented
• Establish performance tracking frameworks for HMN’s core channels (screen, print, podcast, digital partnerships).
• Deliver actionable insights based on engagement metrics, client objectives, and audience behavior trends.
• Partner with digital ops and product to evolve how we collect, interpret, and visualize data across touchpoints.
• Partner with Sales to create data-backed narratives that differentiate HMN in the market.
• Provide consultative support to pharmaceutical clients and key prospects to help them understand ROI, performance, channel fit, and audience reach.
• Help define and prioritize the most compelling insights and metrics to support commercial growth.

Requirements

• 12+ years of experience in research, analytics, or insights roles, with at least 5 in healthcare, pharma, or media.
• Demonstrated success in an agency environment, with a deep understanding of how to deliver insights under tight timelines, manage multiple stakeholders, and adapt to fast-changing client needs.
• Expertise in third-party measurement methodologies, especially with partners like IQVIA, Symphony, and Crossix.
• Familiarity with campaign reporting across healthcare media channels; experience with point of care, print, and digital is a plus.
• Strong client-facing communication skills, with a proven ability to translate complex data into clear, compelling stories that influence client decisions and internal strategy.
• Experience with omnichannel or multimedia measurement frameworks (e.g., MMM, attribution) is required.
• Proven track record turning research insights into commercially successful digital or point-of-care products.
• Experience building a new function or scaling a small team into a strategic capability.
• Bachelor’s degree required; advanced degree in a relevant field (e.g., Public Health, Data Science, Business, Marketing) preferred.