VP, Content Writer and Strategist

New York City, NY (On-site)

$150K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own TCW content strategy to frame macro and asset-class expertise for institutional and intermediary audiences, partnering with CIOs and PMs to surface market-relevant topics and differentiated thought leadership.

  • Strategic ownership of cross-asset content programs that connect investment philosophy to enterprise growth and product narratives.
  • Editorial excellence and strong TCW POV across long and short form content, with a focus on discoverability and integrated campaigns.
  • Collaborate with senior marketing and sales enablement to ensure content reaches the right buyers across digital touchpoints.

Job Description

Responsibilities

  • Define and execute TCW’s firmwide content strategy to elevate TCW’s brand visibility and deepen understanding of TCW’s expertise across macro perspectives and asset classes (Fixed Income, Alternatives, and Equities), and investment vehicles (ETFs, mutual funds, BDCs, Intervals funds)
  • Develop differentiated content programs and recurring series designed to break through a crowded market, build audience loyalty, and position TCW as a sought-after thought leader.
  • Partner with senior leadership, CIOs, portfolio managers, and distribution teams to surface opportunities to develop content aligned to enterprise growth objectives and commercial priorities.
  • Research, draft, and refine long-form and short-form content—including thought leadership, articles, commentary, scripts, and campaign narratives—ensuring clarity, consistency, and a strong TCW point of view.
  • Drive editorial and storytelling excellence, claiming TCW areas of expertise and communicating TCW’s differentiators across investment philosophy, CIO insights, and products.
  • Align content initiatives with broader marketing, brand, and sales enablement programs to maximize reach, relevance, and cohesion.
  • Collaborate with Marketing stakeholders and leadership to ensure content is discoverable, integrated, and optimized across digital touchpoints.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Finance, or related field; advanced degree or CFA charter holder preferred.
  • Minimum of eight years of experience leading content strategy, editorial, or communications within financial services or asset management.
  • Deep understanding of investment markets, products, and audiences (institutional, intermediary, and wealth).
  • Proven ability to partner with senior executives and investment professionals to develop and refine content themes.
  • Strong writing, editing, and storytelling skills, with the ability to translate complex investment insights into accessible, differentiated content.
  • Expertise in SEO, content discoverability, and data-informed editorial planning.
  • Experience collaborating with digital, social, and web teams to execute integrated marketing programs.
  • Fluency in MarTech and analytics tools such as HubSpot, Conductor, Yext, and Google Analytics.
  • Highly organized and proactive leader with exceptional communication and stakeholder management skills.

Benefits

  • Benefits : Eligible for TCW’s comprehensive benefits package.
TCW logo

TCW

3.4 Glassdoor

TCW is a leading global asset management firm with more than five decades of investment experience and a broad range of products across fixed income, equities, emerging markets, and alternative investments. TCW’s clients include many of the world’s largest corporate and public pension plans, financial institutions, endowments and foundations, as well as financial advisors and high net worth individuals. TCW is an Affirmative Action-Equal Opportunity Employer. For more information, please visit www.TCW.com.To see TCW career opportunities, please visit the TCW website under Our Firm/ Careers.

Founded in 1971
Los Angeles, California, USA
886 employees (28 in marketing)
57% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
39.9K
Traffic Source Mix
Search
47.3%
Direct
43.6%
Referral
7.1%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~888

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
8 years
Median Tenure
4.2 years

Funding

Last Raise
Series Unknown, 8 years ago

Funding History

  • Jun 2025
    Debt Financing
  • Dec 2017
    Venture Round