Responsibilities

• Set the Criteo POV on social and how it complements walled gardens in modern media activation.
• Lead strategic conversations with C-level and VP-level clients, co-creating integrated plans that combine social, discovery, and commerce media.
• Translate market needs back into product, partnerships, and GTM motions, ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channels.
• Strategy & positioning for Social & Discovery
• Expand Criteo’s global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platforms.
• Develop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurement.
• Build frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyalty.
• Client advisory & executive engagement
• Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cycles.
• Lead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo’s strengths in commerce and performance media.