VP, Brand Strategy

New York City, NY (Remote)

$185K/yr – $220K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Integrated healthcare strategy ownership that shapes brand, content, channel and experience into one clear, impact-driven vision.

  • Own narrative-driven work across HCP and patient journeys using clinical data and market dynamics
  • Lead workshops and cross-team alignment to move complex decisions forward
  • Collaborate with Creative, Medical Strategy, and CX teams to translate science into compelling campaigns

Job Description

Integrated healthcare strategy ownership: align brand, content, channel, and experience into one cohesive vision that drives client impact.

  • Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
  • Facilitate workshops and conversations that align teams and keep things moving forward
  • Bring a clear point of view, backed by insight and evidence
  • Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
  • Spot patterns, tensions, and opportunities across HCP and patient journeys
  • Turn complexity into clear, compelling strategic narratives that teams can rally around
  • Write smart, engaging creative briefs that spark ideas and energize teams
  • Shape brand positioning, messaging, and communications across the lifecycle
  • Help make science not just understandable, but interesting, human, and impactful
  • Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints

Evidence-led storytelling and cross-functional collaboration to turn science into compelling campaigns that win.

  • Bring together brand, content, channel, and experience thinking into one cohesive strategic vision
  • Keep the work grounded in reality while pushing it to be as clear and impactful as possible
  • Contribute to new business with stories that stand out and strategies that win
  • Help define what great, integrated healthcare strategy looks like today
  • Mentor and inspire strategists, sharing how you think and helping others grow
BGBx logo

BGBx

BGBx is an independent commercial solutions partner for pharmaceutical and life science companies and their brands, combining consulting, communications, science, creativity, data, technology, innovation, and digital capabilities to deliver breakthrough results. Through BGBx Consulting and BGBx Communications, the company helps clients set strategy early, stay aligned throughout the product lifecycle, and execute through marketing and communications programs that drive impact. BGBx is Built for Breakthrough.

Founded in 2005
New York, New York, USA
696 employees (165 in marketing)

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size
113 (16% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Oct 2021
    Private Equity

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