Responsibilities

• Define Agentic Marketing category, narrative, vocabulary, and positioning.
• Own POV engine with original research, data reports, manifestos, and thought leadership.
• Study category-creation playbooks and build Search Atlas’s version for our space.
• Orchestrate founders’ personal brands with a multi-format content strategy.
• Create an editorial system with calendars, frameworks, formats, ghostwriting support, and feedback loops.
• Lead Brand & Social pillar, including strategy, video, long-form writing, digital PR, and direction.
• Own brand identity, voice, visual language, and guidelines across touchpoints.

Requirements

• 10+ years of marketing experience with 5+ years in a brand leadership role.
• Proven track record building or evolving a brand at a high-growth tech company.
• Experience managing teams of 10+ across creative, content, social, and/or communications.
• Ability to develop positioning and messaging that moves markets, not just internal slides.
• Strong editorial instincts and writing ability for op-eds, videos, and social strategy.
• Experience partnering with founders or C-suite executives on thought leadership and personal brand.
• Comfort as a senior leader in a fast-moving scaling organization.

Preferred

• Experience at a company that defined or created a category.
• Background at a design-forward or developer-first company (e.g., Figma, Notion, Canva).
• Experience with community-led or product-led growth where brand is a core lever.
• Understanding of SEO, content marketing, and marketing technology.
• Familiarity with AI and its impact on marketing workflows.
• Track record building founder-led content programs or executive thought leadership.

Benefits

• Health, dental, vision, 401(k), flexible PTO, remote-first with optional SF office.