Drive the brand, creative, and content strategy at the executive level to elevate enterprise storytelling and growth.

• Set and evolve the brand strategy, positioning, narrative, messaging, voice, and visual identity, ensuring clarity and consistency across audiences, solutions, and channels.
• Establish brand governance (guidelines, enablement, templates) that scales across a public‑company environment.
• Partner with Product, go‑to‑market, and executive leadership to align company story, category point of view, and product/solution narratives.
• Define a creative vision that translates into high‑quality outputs across campaigns, launches, web, events, and executive storytelling.
• Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
• Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
• Own content strategy and editorial direction across a multi‑format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
• Build a content engine that balances brand‑building with performance outcomes and scales through modular storytelling and intelligent reuse.
• Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
• Evolve storytelling and content structure for AI‑forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.