Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition, conversion, and brand equity.
• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics, creative testing, and continuous iteration.
• Own the development and optimization of creative strategies that deliver the right message to the right audience at the right time, ensuring alignment to patient needs and behaviors across every stage of the funnel—from awareness through conversion and retention.
• Partner closely with creative, media and digital teams to design and execute robust test-and-learn agendas, leveraging A/B and multivariate testing across creative, messaging, formats, and channels to continuously improve engagement and conversion.
• Lead measurement and performance frameworks for creative effectiveness, establishing clear KPIs and feedback loops that connect creative output to business outcomes and inform ongoing optimization.
• Own Aspen’s social strategy – across paid and organic – from a content and community engagement perspective, working closely with Aspen’s social team to respond and engage patients on the platforms where they are researching care.
• Drive a culture of perpetual optimization, ensuring campaigns are continuously refined based on performance data, patient insights, and evolving market dynamics.
• Leverage consumer and patient insights to inform tailored, audience-first funnel strategies, delivering more personalized and relevant messaging that improves connection, trust, and action at each stage of the journey.
• Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand experience.
• Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role
• Proven track record of developing and executing successful, performance-driven marketing campaigns with a strong emphasis on creative effectiveness and optimization
• Demonstrated experience partnering with media and digital teams to drive full-funnel performance through testing and learning
• Strong analytical mindset with experience in measurement frameworks, attribution, and translating insights into actionable strategy
• Excellent leadership, communication, and interpersonal skills

Preferred

• Experience in the healthcare industry, DTC brand, or consumer brands is a plus
• Experience as a growth marketer is a plus

Benefits

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match