Responsibilities

• Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
• Segment target audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordingly
• Establish positioning and messaging that clearly articulates clinical, financial, and experiential value
• Establish and leverage marketing analytics to track marketing initiative ROI and make data-driven adjustments to GTM strategies
• Build and scale multi-channel demand generation programs (digital, ABM, events, broker channels, partnerships)
• Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution
• Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
• Partner with Sales to support complex buying cycles with highly customized engagement strategies
• Develop sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
• Translate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost management
• Serve as a key strategic partner to Sales, Client Success, Growth Operations, and Executive teams
• Align marketing strategies with revenue and growth goals as well as the product roadmap
• Build strong feedback loops to inform GTM positioning and innovation
• Build, lead, and scale a high-performing B2B marketing organization
• Establish KPIs, dashboards, and marketing analytics to drive data-informed decisions
• Manage budget allocation to maximize ROI across channels and programs

Requirements

• 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem
• Strong track record of driving measurable pipeline and revenue growth
• Demonstrated success in launching new products and scaling revenue
• Experience supporting enterprise sales with complex deal cycles
• Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred

Preferred

• Expertise in demand generation, ABM, and integrated marketing strategy
• Strong understanding of healthcare economics, buyer personas, and regulatory considerations
• Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
• Data-driven mindset with experience leveraging marketing analytics and attribution models
• Strong executive presence and ability to influence cross-functional stakeholders

Benefits

• Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.