VP, Analytics

New York, USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead with data to drive social and earned-media strategies for a VP-level analytics role in a client-focused agency.

  • Must-have: 10+ years of digital analytics or market research experience, agency preferred.
  • Standout: Leadership of a multi-analyst team delivering on-time, on-budget client work.
  • Standout: Data journalism and social listening to uncover strategic insights that drive engagement.

Job Description

Responsibilities

  • Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:
  • Help lead the insights and analytics team, directing and managing multiple analysts to deliver award-winning client work on time and on budget
  • Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
  • Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
  • Work closely with other junior and senior team members to compile, synthesize and analyze data sets. As well as, assisting with report creation and presenting to the client.
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Understand social channels and identify emerging opportunities for a diverse client set

Requirements

  • 10+ years of experience in digital analytics, market research or related field; agency experience preferred
  • You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel. You must know what a Pivot Table is and know how to use it.

Preferred

  • Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
  • Basic understanding of principles of communications, digital marketing, and news media
  • Strong verbal and written communication, organizational and time-management
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
  • Show enthusiasm, passion and curiosity about digital/social/earned media analytics
  • Possess critical thinking and problem-solving skills
  • Know how to prioritize and be adaptive to change
  • Be highly motivated and eager to learn

Benefits

  • Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies.
  • We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program.
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Golin

We are a global public relations agency that helps companies create change that matters. Our people help us do the best work of our lives for our clients. Work that earns attention and showcases the power of collaboration. Golin was proudly named in PRWeek US' 2024 Agency of the Year, 2022 Best Places to Work, PRWeek’s Global Agency of the Year in 2021, 2020 and 2019, PRovoke Media’s 2021 North American Large Agency of the Year and listed to the Chicago Tribune’s Top Workplaces in 2021.

Founded in 1956
Chicago, Illinois, USA
1.4K employees (324 in marketing)

Traffic Signals

Monthly Visitors
30.5K
Traffic Source Mix
Search
35.7%
Direct
41.6%
Referral
6.6%
Social
14.9%
Paid
1%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
254 (19% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

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