VP - Amazon Growth Strategy & Brand Development
Tarrytown, NY (Hybrid)
Posted 13 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive the Amazon channel strategy and end-to-end eCommerce initiatives, leading campaigns, content, advertising, and cross-functional alignment to maximize performance.
- Define and execute Amazon marketing programs and product launches.
- Lead performance measurement, insights, and executive-facing updates across digital commerce streams.
- Build and mentor a team focused on Amazon marketing, analytics, and content.
Job Description
Responsibilities
- Develop and own the Amazon channel strategy, aligning with overall brand and marketing objectives.
- Lead the creation and execution of marketing campaigns, product launches, and promotional activities on Amazon.
- Oversee Amazon advertising (Sponsored Products, Sponsored Brands, DSP) and optimize both brand awareness and sales growth.
- Manage content strategy, including product detail pages, A+ content, and user-generated content to drive engagement and conversion.
- Drive demand creation through digital levers including social, search/display media, and site merchandising.
- Monitor and analyze Amazon performance metrics, consumer insights, and competitive trends; report findings and recommendations to senior leadership.
- Lead and Collaborate with cross-functional teams to ensure supply chain readiness, pricing strategy, and inventory management for Amazon.
- Champion brand protection initiatives, including Authorized Seller programs and Brand Registry.
- Drive innovation in digital marketing and eCommerce, piloting new tools and approaches to enhance the Amazon consumer experience.
- Build and lead a high-performing team focused on Amazon marketing, analytics, and content.
Requirements
- Bachelor’s degree in marketing, Business, or related field; MBA preferred.
Preferred
- MBA preferred.
- Experience in CPG, retail, or consumer healthcare preferred.
Prestige Consumer Healthcare
Prestige Consumer Healthcare continues to build on its long commitment of equal employment opportunity and anti-discrimination by consciously and proactively promoting inclusion and equity of people with unique cultural and ethnic heritage, color and backgrounds, gender identification and sexual orientation, and other traits. We strive to facilitate the acquisition of diverse attitudes, skills and talents particularly for future leadership roles through hiring, workplace practices and employee development. Be a part of our culture of nourishment, equity and belonging where everyone is a leader and where the words “Thank You” have true meaning.Look at the opportunities available for our Tarrytown, NY offices and Lynchburg facility at www.prestigebrands.com/careers/open-positions.BEWARE OF CYBER JOB SCAMMERSThe jobs you see posted here on this website are the ONLY positions for which Prestige is currently recruiting candidates. Prestige also does not post "Work from Home" jobs. If you are contacted for a job by anyone using a Gmail, Yahoo or similar email account and claiming to be a representative of Prestige, you are likely dealing with a scammer. If you believe you have been a victim of a scam, report the activity to the Internet Crime Complaint Center at www.ic3.gov or your local FBI field office, which can be found online at www.fbi.gov/contact-us/field-offices.
