Virtual Power Plant Program Marketing Manager

Palo Alto, CA (On-site)

$88K/yr – $162K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the VPP marketing motion across messaging, content, and demand to enroll customers and drive program revenue, while building enablement assets and region-specific strategies for utility partnerships.

  • Growth & Messaging: craft GTM, positioning, and multi-channel content to accelerate enrollment and ROI.
  • Partnership Enablement: supply decks, ROI models, and case studies to win utilities and BD partnerships.
  • Scaling Playbooks: develop regional strategies and reusable templates to deploy new utility partnerships quickly.

Job Description

Own the VPP marketing motion from messaging to demand, align with product and utilities partnerships, and scale playbooks across regional programs to drive enrollment and revenue.

  • GTM & Demand: craft messaging, positioning, content, and campaigns to enroll customers and generate program revenue.
  • Sales Enablement: produce decks, ROI models, and case studies to win utility partnerships and BD engagements.
  • Regional Strategy & Education: tailor programs to regulatory contexts and customer segments, educate on VPP benefits, and align launches with enrollment targets.
  • Content & Channel Execution: own multi-channel content across web, email, social, in-app, and events to explain grid services and participation.
  • Measurement & Ops: build dashboards with Marketing Ops to track enrollment funnels, campaign performance, and ROI for leadership and BD teams.
Tesla logo

Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003
Austin, Texas, USA
79K employees (5,337 in marketing)
56% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
23.5M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
47.5%
Direct
46%
Referral
4.2%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~79.5K

Marketing Team

Marketing Team Size
4,261 (5% of company)
Median Career Experience
11 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$20.1B
Last Raise
$783M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $783M
  • Sep 2023
    Grant • $159.6M
  • Aug 2023
    Grant • $231.8K

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