Responsibilities

• Videography: In collaboration with MarComm colleagues, develop video concepts for communications, marketing and advertising campaigns, and social media channels
• Shoot assignments and gather model releases according to MarComm policy
• Edit, publish, and deliver videos following established processes to ensure SEO and accessibility
• Photography: In collaboration with MarComm colleagues, develop photo concepts for print and digital publications, print and digital marketing/advertising campaigns, and social media channels
• Shoot assignments, using lighting expertise, and gathering caption information and model releases according to MarComm policy
• Edit and deliver photos
• Pre-production & Project Management: Write scripts, develop storyboards, and create timelines and production plans for video projects
• Assist in the identification and recruitment of a diverse array of students and other subjects for video and photo shoots
• Schedule video and photo shoots, handling preparations such as purchasing props or hiring a makeup artist
• Maintain accurate, complete, and timely record of activities and projects
• Digital Assets Management: Select the best (i.e. cull) shots, enter keywords, and upload footage and project files to video and photo archives, following established procedures
• Using standard list of keywords, enter and ensure all files have thorough and accurate metadata
• Follow established procedures to denote images that have model releases
• Work with MarComm team members and campus partners to address their needs in locating photo and video files
• Content Creation: Select and upload images and write captions for photo slideshows, banners, and other materials for the uwm.edu domain and/or UWM social media accounts
• Other projects and special assignments of duties as assigned.

Requirements

• Demonstrated excellence in shooting and editing video
• Demonstrated proficiency in using Adobe Premiere (or an equivalent software program) for video editing
• Demonstrated excellence in producing photos on location and in the studio
• Demonstrated proficiency in using Photoshop (or an equivalent software program)

Preferred

• Bachelor's degree in Film, Photography, Journalism, Communications, Art, or another related field
• Two years of professional videography and/or photography experience
• Demonstrated ability in project management, scheduling, and organizational skills
• Experience working with cinema cameras and color grading footage
• Experience using camera movement equipment such as sliders, gimbals, etc.
• Demonstrated experience with lighting
• Demonstrated ability to develop effective videos for marketing, advertising, and social media use
• Experience in digital asset management including culling, entering keywords, and project/file organization
• Experience with photo software applications such as Bridge and Lightroom
• Experience gathering information to write photo captions that meet journalistic standards for quality and style, as recommended by the AP Stylebook
• Experience handling multiple projects in a fast-paced environment
• Experience working in collaborative team environments