Responsibilities

• Plan, shoot, and edit high-quality video content for web, social, and event use.
• Collaborate with internal stakeholders to identify story opportunities and ensure videos align with brand and messaging goals.
• Manage video assets, including archiving, captioning, and adapting content for different platforms.
• Lead day-to-day management of official social media accounts (Facebook, Instagram, TikTok, YouTube, etc.)
• Develop and implement content calendars that align with organizational goals and audience interests.
• Track performance analytics, providing insights and recommendations for growth and engagement.
• Stay on top of trends, tools, and best practices to keep content fresh and relevant.
• Recruit, train, and mentor student ambassadors who assist with social content creation.
• Provide creative direction, feedback, and support to ensure student-generated content aligns with brand standards.

Requirements

• Bachelor’s degree in communications, media, marketing, or related field (or equivalent experience).
• Demonstrated experience shooting and editing video.
• Proficiency with video editing software (Adobe Premiere Pro, Final Cut Pro, or similar).
• Strong understanding of social media platforms, trends, and analytics.
• Excellent writing, editing, and storytelling skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Leadership experience, particularly mentoring or supervising students/interns, preferred.

Preferred

• Motion graphics or animation experience.
• Graphic design experience.
• Familiarity with higher education, nonprofit, or mission-driven communications.