Video and Social Strategy Director, Technology

New York, USA (Hybrid)

$165K/yr – $200K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive video and social strategy and leadership for Future\u2019s Tech brands, turning ideas into monetizable content and growing engaged audiences.

  • Own the video and social strategy and ensure growth of engaged Tech audiences.
  • Must-have: proven audience growth and monetization on YouTube, TikTok, IG, and FB.
  • Standout: leadership of cross-functional teams delivering format innovation and branded content revenue.

Job Description

Responsibilities

  • Implement the video and social strategy to grow engaged video and social audiences.
  • Run video and social media teams for our Tech brands, balancing editorial and commercial demands.
  • Research and summarize the tech ecosystems by platform, forming working hypotheses into the way in which viewers are interested.
  • Creative development for new shows, formats and video franchises across initial idea creation to bring the strategy to life.
  • Work with the senior commercial team to develop a go-to-market strategy for video and social.
  • Help to set video performance Indicators based on platform ecosystem desired growth and audience segmentation.
  • Work towards commercial goals for Branded Content and be a partner, building monetizable content IP, increasing Branded content revenue from video / social year-over-year
  • Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition.
  • Attend commercial quarterlies / sales summits / other important tentpoles to ensure exposure to Commercial strategy, priorities, and ways of working.
  • Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies.

Requirements

  • Experience building and monetizing audiences across Video and Social platforms within the Tech space.
  • Passionate storyteller in the Technology category, with experience with the tech culture and trends within the space.
  • Experience achieving editorial and commercial goals related to video and social.
  • Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok).
  • Experience developing new show formats for a digital audience including format setting and casting.
  • Experience developing visual identity for video franchises.
  • Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development.
  • Experience managing video and social teams across creative development, pilot testing, execution and optimization processes.
  • Experience working with multiple team members, both from video and non-video backgrounds.

Benefits

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan

Marketing Team

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