Video and Social Strategy Director, Technology at Future Publishing | New York, USA | $165K/yr – $200K/yr

Video and Social Strategy Director, Technology

New York, USA (Hybrid)

$165K/yr – $200K/yrDirector/ExecutiveFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive the video and social strategy and teams for Future's Tech brands to grow engaged audiences and monetize content.

Implement the video and social strategy to grow engaged audiences.
Must-have: Experience building and monetizing audiences across Video and Social platforms within the Tech space.
Standout: Manage a growing video team of creatives and strategists, partnering with Commercial to reach revenue goals.

Implement the video and social strategy to grow engaged video and social audiences.
Run video and social media teams for our Tech brands, balancing editorial and commercial demands.
Research and summarize the tech ecosystems by platform, forming working hypotheses into the way in which viewers are interested.
Creative development for new shows, formats and video franchises across initial idea creation to bring the strategy to life.
Work with the senior commercial team to develop a go-to-market strategy for video and social.
Help to set video performance Indicators based on platform ecosystem desired growth and audience segmentation.
Work towards commercial goals for Branded Content and be a partner, building monetizable content IP, increasing Branded content revenue from video / social year-over-year
Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition.
Attend commercial quarterlies / sales summits / other important tentpoles to ensure exposure to Commercial strategy, priorities, and ways of working.
Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies.

Experience building and monetizing audiences across Video and Social platforms within the Tech space.
Passionate storyteller in the Technology category, with experience with the tech culture and trends within the space.
Experience achieving editorial and commercial goals related to video and social.
Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok).
Experience developing new show formats for a digital audience including format setting and casting.
Experience developing visual identity for video franchises.
Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development.
Experience managing video and social teams across creative development, pilot testing, execution and optimization processes.
Experience working with multiple team members, both from video and non-video backgrounds.