Responsibilities

• Craft Story-Driven Ads: Use raw footage, voiceovers, and product shots to produce high-performing short-form video ads for Facebook, Instagram, TikTok, and Youtube.
• Cut For Performance: Optimize hooks, pacing, captions, motion design, and CTAs to grab attention in the first 3 seconds and hold it through to conversion.
• Test, Analyze, & Optimize: Monitor creative performance, share insights with the team, and make fast adjustments based on data.
• Collaborate With Marketing & Creative Teams: Align creative with campaign strategy and audience insights while maintaining the Truvani voice.
• Produce Platform-Ready Versions: Deliver multiple aspect ratios, file specs, and clear asset/version control on deadline; apply platform best practices and trends while maintaining brand integrity.

Requirements

• Proven track record for creating compelling short-form social content that drives sales.
• Strong understanding of what makes people stop scrolling, pay attention, and take action.
• Ability to combine storytelling, emotion, and persuasion to produce measurable results.
• Fluent in premiere pro, CapCut for TikTok videos and edits for Facebook videos.
• Deep understanding of performance creative: hooks, pacing, CTA placement, attention retention.
• Expert multitasking skills with an ability to work quickly, handle multiple projects, and iterate based on data.
• Excellent communicator, collaborative, and organized.
• Portfolio or reel showing direct-response ads, product-focused edits, and mobile-first social content required.

Preferred

• Background in health, wellness, or CPG brands a plus.

Benefits

• Fully remote with flexibility and autonomy
• Collaborative and innovative team culture
• Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
• Paid time off and paid holidays
• Paid parental leave
• Remote Work and Education Stipend
• Truvani Monthly Store Credit