Responsibilities

• We run paid social for a DTC supplement brand at meaningful spend.
• we're hiring a video editor to work directly with our creative strategist turning scripts and briefs into ads that ship and sell.
• you'll be responsible for executing them at a standard where the ad performs.
• The bar is stopping the scroll, holding attention past thirty seconds, and driving the click.
• You'll also spend a lot of time building variations of ads that are already winning.
• Different hooks, different opens, different lengths.
• Iteration speed is most of the job.
• If fifty a month sounds unreasonable, this isn't the role.
• The briefs are tight, the asset library is deep, and AI handles a significant share of the work.
• Editors who think like strategists do well here.

Requirements

• Direct response editing for Meta. Facebook and Instagram ads specifically, not branded content.
• Practical fluency with AI production tools. Realistic avatars, AI UGC, AI voiceover, image and video generation. Higgsfield, Veo, Sora, Kling, ElevenLabs, HeyGen, Captions, or whatever has replaced them by the time you read this.
• A real understanding of hooks, pacing, captions, framing, and retention curves. You should be able to explain why a caption breaking on the wrong syllable costs you the scroll.
• Genuine DTC experience. Ads that ran on paid traffic at spend that mattered.
• Not a fit if you can't sustain the volume. You've never shipped a Meta ad that ran on paid spend. You consider AI tooling a shortcut or you're still getting comfortable with it. You need three days per ad. You can't show work without an NDA excuse. You get defensive in creative reviews.