Responsibilities

• Partner with Client Success to gather context on each new client — their goals, voice, audience, and the gaps their marketing needs to fill
• Design the video package each client needs: what videos to produce, what platforms they're for, and what each one is meant to accomplish
• Write the interview questions, scripts, hooks, and CTAs that turn that package into a recordable session
• Run remote interviews on Riverside.fm — coach the subject, monitor audio and video quality, work the shot list, and ask the follow-up that unlocks the real story
• Write clear edit cards in Asana so editors know which takes matter, what story to build, what each platform cut needs, and how to land the hook
• Travel to client offices to capture supporting photography for websites, social, and brand libraries (currently around 10–15% of the role)
• Collaborate with account managers, editors, designers, and paid media so finished assets ladder up to the larger marketing strategy
• Identify opportunities for content reuse across websites, social, paid ads, landing pages, Google Business Profiles, and client brand libraries

Requirements

• Strong writing skills with a portfolio of scripts, interview questions, briefs, hooks, or campaign copy
• Marketing fluency — understanding of hooks, CTAs, platform-native content, and audience-first thinking
• Comfort running remote video interviews and directing non-actors, especially doctors and team members who aren't naturally comfortable on camera
• Ability to think about each video as a marketing asset, not just a piece of content
• Clear, organized written communication for editor briefs and internal handoffs
• Working knowledge of photography, lighting, and audio sufficient to run a clean on-site photo shoot
• Willingness to travel up to 25% for client shoots, with the potential to grow to around 50% as the company grows
• Ability to work full-time

Preferred

• Experience producing video content for dental, healthcare, agency, brand, or service-based clients
• Familiarity with Riverside.fm, Frame.io, Asana, Adobe Creative Suite, Premiere, Lightroom, Canva, or Google Drive
• Experience writing for websites, social media, paid ads, or brand campaigns
• Understanding of storytelling structure, conversion writing, and platform-specific content (Reels, TikTok, YouTube, landing page heroes)
• Experience briefing editors or working in a strategist → producer → editor pipeline