Video Content Specialist

Charlotte, NC (On-site)

$60K/yr – $65K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the content engine for a lifestyle brand, turning photography, video, and social into a cohesive storytelling machine that feeds national campaigns and franchise narratives.

  • Content ownership: Produce assets across campaigns and series, and manage quick turn edits for social and email.
  • Platform and process: Publish daily across Instagram, TikTok, Threads, and more while shaping the content calendar with the marketing team.
  • Collaboration and culture: Align with Ops, Creative, Franchise Development, Marketing, and founders to preserve the brand voice and accelerate storytelling.

Job Description

Own and craft Relentless Brands content across photo, video, and social, shaping storytelling that travels from campaigns to franchise journeys.

  • Content production: Create photo and video assets for national campaigns, brand storytelling, podcast cuts, and YouTube series.
  • Platform delivery: Edit and deliver visuals for Instagram, TikTok, email, Threads, and other channels, with timely publishing.
  • Storytelling leadership: Capture behind-the-scenes moments with Franchise Partners, HQ visits, trainings, and travel for openings.
  • Copy and captions: Write short-form on-brand copy that stops scrolls and supports campaigns.
  • Publishing cadence: Manage daily social posting in coordination with marketing associates across platforms.
  • Growth monitoring: Track engagement, follower growth, and insights to support channel growth.
  • Content calendar: Shape and execute the overall calendar and social strategy with the marketing team.
  • Trend awareness: Stay ahead of cultural moments to inform content direction and tone.
  • Asset library: Organize and maintain a digital library for efficient reuse and repurposing.
  • Cross-team collaboration: Align with Operations, Creative, Franchise Development, and Marketing to ensure consistency.

Relentless Brands

Relentless Brands stands as a dynamic company, fueled by creativity and unwavering passion. We provide unparalleled industry support, backed by data-driven success stories, and revolutionary solutions in the realm of lifestyle brands.Our team consists of seasoned experts, proficient in all facets of launching and nurturing franchise brands. From the initial sale and the opening of franchisee doors, to the meticulous crafting and execution of strategies for sustainable growth, we excel at every step.Our forte lies in dismantling barriers to brand expansion and amplifying profitability. Rooted in years of hands-on experience and an unyielding commitment to meticulous processes, our mastery shines through. Through continual refinement and innovation, we take great pride in upholding our proprietary, industry-leading methodologies across all our platforms.

Founded in 2023
Charlotte, North Carolina, USA
16 employees (6 in marketing)

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
4 (25% of company)
Median Career Experience
4.5 years
Median Tenure
1.5 years