Responsibilities

• The VP, Streaming will lead MCA’s efforts to drive sustained streaming growth across frontline releases, developing artists, priority projects, and catalog initiatives.
• Partnering closely with DSPs, MCA’s internal teams (Executive, Marketing, Commerce, Digital, Promo, Creative, Analytics, and A&R), and UMG’s Central Teams, this role is responsible for securing high-impact on-platform visibility, playlisting opportunities, and product support for MCA artists.
• The VP will leverage data-driven insights to shape and optimize streaming strategies, ensuring MCA’s artists achieve maximum reach and engagement.
• A key focus of the role is breaking new talent, expanding international presence, and strengthening catalog performance while building lasting relationships with DSP partners at all levels.
• Acting as a central collaborator with artists, managers, internal departments, and joint ventures, the VP, Streaming plays a critical role in advancing MCA’s broader mission of delivering growth, innovation, and global impact in the digital music landscape.
• Lead the streaming strategy for the MCA or Mercury Nashville/EMI Nashville/Lucille Records roster, driving innovation to staying ahead of market shifts, industry trends, and emerging DSP opportunities.
• Build and maintain strong relationships with DSP partners to secure visibility, playlisting, and marketing support for MCA’s artists and releases.
• Effectively pitch new albums, singles, focus tracks, and videos to DSPs, ensuring maximum editorial and marketing support.
• Champion strategies to introduce and break new artists on DSP platforms.
• Develop and execute ongoing growth strategies for established and superstar artist projects while strengthening catalog performance and maintaining consistent growth in streaming revenue.

Requirements

• 7+ years of music industry experience, including 3+ years working directly with major DSPs.
• Deep knowledge of DSP platforms and the global streaming landscape.
• Strong understanding of the digital supply chain, metadata management, and their impact on DSP releases.
• Familiarity with Country Radio, Publicity, and Digital/Social Media and how they influence streaming consumption and consumer behavior.
• Knowledge of Country and adjacent genres, including Folk, Americana, and Christian Music.
• Proficiency with Chartmetric, Luminate/MusicConnect, and DSP “for Artists” analytics platforms.
• Exceptional organization, prioritization, and time management skills, with a proven track record of exceeding goals and meeting deadlines.
• Strong executive presence with proven communication, presentation, and stakeholder management skills.
• Ability to build and maintain best-in-class relationships with DSP partners and internal stakeholders.
• Collaborative, team-oriented mindset with the ability to work effectively across departments and with external partners.

Preferred

• 7+ years of music industry experience, including 3+ years working directly with major DSPs.
• Deep knowledge of DSP platforms and the global streaming landscape.
• Strong understanding of the digital supply chain, metadata management, and their impact on DSP releases.
• Familiarity with Country Radio, Publicity, and Digital/Social Media and how they influence streaming consumption and consumer behavior.
• Knowledge of Country and adjacent genres, including Folk, Americana, and Christian Music.
• Proficiency with Chartmetric, Luminate/MusicConnect, and DSP “for Artists” analytics platforms.
• Exceptional organization, prioritization, and time management skills, with a proven track record of exceeding goals and meeting deadlines.
• Strong executive presence with proven communication, presentation, and stakeholder management skills.
• Ability to build and maintain best-in-class relationships with DSP partners and internal stakeholders.
• Collaborative, team-oriented mindset with the ability to work effectively across departments and with external partners.

Benefits

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day), Generous paid parental leave for every type of parent