Vice President, Strategy/Media Planning at Publicis Health Media | Philadelphia, PA | $129K/yr – $207K/yr

Publicis Health Media

Vice President, Strategy/Media Planning

Philadelphia, PA (On-site)

$129K/yr – $207K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own senior-level media strategy and client advisory across multiple accounts, shaping annual plans, channel mix, and investment decisions.

Strategy ownership: set cross-channel plans anchored in audience insight and business goals.
Client leadership: serve as the trusted adviser and primary contact for strategic media questions.
Innovation and alignment: push planning methods, tools, and cross-functional collaboration to improve outcomes.

Job Description

Responsibilities

Own the overall media strategy, planning approach, and strategic direction across assigned accounts.
Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data.
Guide strategic decision-making across channels, investment allocation, and media planning recommendations.
Drive the annual planning process and oversee development of strategic deliverables.
Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments.
Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.
Champion innovation and continuous improvement in planning approaches, tools, and methodologies.
Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.
Own senior-level client relationships and serve as a trusted strategic advisor.
Partner with clients to shape marketing priorities, business objectives, and media investment strategies.

Requirements

10+ years of media planning and strategy experience
Familiarity with media planning, measurement, and research tools, including Clear Decisions and related platforms

Nice to have

6+ years of leadership and people management experience preferred
Pharmaceutical, healthcare, or life sciences marketing experience strongly preferred
Deep cross-channel media planning experience (strong preference)

Benefits

medical coverage, dental, vision, disability, 401K
parential and family care leave, family forming assistance, tuition reimbursement, flexible time off

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com