Responsibilities

• Own the overall media strategy, planning approach, and strategic direction across assigned accounts.
• Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data.
• Guide strategic decision-making across channels, investment allocation, and media planning recommendations.
• Drive the annual planning process and oversee development of strategic deliverables.
• Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments.
• Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.
• Champion innovation and continuous improvement in planning approaches, tools, and methodologies.
• Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.
• Own senior-level client relationships and serve as a trusted strategic advisor.
• Partner with clients to shape marketing priorities, business objectives, and media investment strategies.

Requirements

• 10+ years of media planning and strategy experience.
• 6+ years of leadership and people management experience preferred.
• Deep cross-channel media planning experience.
• Knowledge of emerging media trends, healthcare marketing regulations, and industry standards.
• Strong critical thinking, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and storytelling abilities.
• Proven ability to collaborate effectively across functions and fields.

Preferred

• Pharmaceutical, healthcare, or life sciences marketing experience strongly preferred.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.