Vice President, Social Strategy - The Infatuation

New York City, NY (On-site)

$114K/yr – $180K/yrSenior Level7+ years expFull time

Posted 2 days ago

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Job Summary

Own and evolve the social content strategy, lead cross-functional collaboration, and drive data-driven optimization for engagement and growth across platforms.

  • Lead social strategy and team leadership
  • Maintain consistent brand voice across channels
  • Drive conversions and geographic segmentation through Instagram and TikTok

Job Description

Responsibilities

  • Develop and implement social content strategies aligned with brand marketing goals.
  • Use reporting metrics to provide insights and optimize campaigns for engagement and growth.
  • Oversee cross-functional collaboration with Editorial, Marketing, and Creative teams.
  • Maintain consistent brand messaging and voice across all social channels.
  • Mentor and support Social Media Managers, localizing content and streamlining workflows.
  • Stay current on emerging social media trends and formats to inform strategy.
  • Ensure quality control and brand alignment across platforms and markets.

Requirements

  • 7+ years in social, marketing, or dining roles.
  • 3+ years leading and managing teams.
  • Strong interpersonal, relationship management, and collaboration skills.
  • Excellent communication, copywriting, and presentation skills; experience with leadership and cross-functional teams.
  • Experience building brands on Instagram and TikTok, tracking conversions and growth goals.
  • Strong project management skills; detail-oriented and comfortable with tight timelines and tools like Asana and Dropbox.
  • Creative thinker with a strong understanding of brand identity and voice.
  • Ability to tailor strategies to geographic-based consumer segments.
  • Willingness to travel as needed.

Preferred

  • Bachelor’s degree in marketing, communications, or related field.
  • Experience building brands on YouTube, Reddit, and other platforms.
  • Interest in restaurants, dining, and community building on social.
  • Familiarity with The Infatuation brand.

Benefits

  • We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

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