Responsibilities

• Own and evolve Sprout’s global demand generation strategy to drive pipeline growth, revenue expansion and customer acquisition efficiency.
• Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs and clear revenue accountability.
• Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity and maximize ROI.
• Establish scalable operating models that align Marketing, Sales and Rev Ops around shared pipeline and revenue targets.
• Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV and overall return on investment.
• Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity and marketing effectiveness.
• Support expansion into new geographies and markets with scalable, repeatable demand frameworks.
• Build, develop and scale a high-performing, accountable marketing organization.

Requirements

• 15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments.
• 7+ years in senior leadership roles, including building and scaling marketing teams.
• Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments.
• Deep fluency in demand generation metrics, funnel optimization and marketing technology (e.g., Marketo, Salesforce).
• Experience scaling global demand programs while maintaining a strong experimentation roadmap.
• Excellent executive communication and storytelling skills.

Preferred

• SaaS or enterprise software background strongly preferred.
• Strong analytical mindset with comfort owning revenue performance metrics.
• Ability to thrive in a fast-paced, evolving environment with a clear bias toward outcomes and accountability.

Benefits

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line